Enhancing tourism marketing with advanced web design and social media
Showcasing Urlaub99Euro - Vacation in Germany - Urlaub in Deutschland. Whenever I discussed marketing requirements and success recipes with my clients, hotel owners and accommodation providers in Germany, we discovered these "three columns of tourism marketing" (Read full post on LinkedIn: Enhancing tourism marketing)
- Presentation: modern, cool, appealing, user friendly (good UI), fast, mobile first, brand building, informative (for instance, presenting travel tips and attractions in a personal way - other than glossy brochures do)
- Get the word out: audience targeting. Increasingly embracing social media. There are many ways beyound - and around - Google search, too. Finding the right level of activity to feed media channels.
- Boost visibility: build visibility on the long run, too. Ideally, all actions of marketing current offers and deals should increment the hotel's visibility, brand strength, rearch and search relevance.
Presentation is about offers (and services provided) and the hotel (or vacation provider). "Get the word out" is primarily about offers, but also about news like news services, attractions, events. Visibility is about the web site.
Eingestellt von Dr. Eckard Ritter @ 00:11
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